ROI stands for Return on Investment, this is critical to sports bettors for achieving long term success.  There are different ways to measure success as a sports bettor ie. Winning percentage and Units won are most common.  Really, the one that matters the most is how much gain have you had with your initial deposit.  We here believe that sports betting is an investment, it is also a grind and showing you our ROI each day shows you and us that it's not about who has the highest winning % or units won at the end of the day it's about who can sustain a constant profit long term.  You here that sports betting is not a sprint its a marathon and it's true, it's not a get rich quick scheme it's about turning a steady profit over time. What drives me crazy is people going by how great there win percentage is.  The required percentage to break even is 52.38% with average -110 juice.  Everyone says that 60% is what they want to hit and many bettors use winning percentage to sell plays and make it look like they are winning long term.  Reality is you don't have to have a high winning percentage when betting money line sports (baseball, hockey) to win long term.  In spread sports (football, basketball) percentage does matter though.  There is far more risk to me long term betting over -150 money line favorites. If bettors are betting over -150 money line favs day in and day out, successful bettors know that is a losing strategy.  You want to get the most out of any wager you make and long term betting huge favorites will end up poorly.  Here's [...]

This is a must for every handicapper to know.  If you notice here on vegasinsider.com they have bet percentages there on moneyline, spread and OVER/UNDER for each sport.  They have what the line for the game opened at and what the current line is at. What to look for is: for instance the Heat open at -7 for the game and there is 74% of the betting market on them but the line went from -7 to -6 with only 26% of the bets coming in on the other team you have to wonder why did the line move the opposite way?  Well there is sharp money and there is public money.  Since the Heat are a public team they are almost always bet on by the public that`s why there is 74% of the betting market on them.  So with the line moving to -6 there is sharp money moving that line which tells you that they know something the public doesn`t.  This is a tell we use to make our moves everyday and this is an excellent strategy to profit from over time.  This is an absolute must to research before you make your wager.

Like anything in this world, shopping around for the best available line is another important tool to add to your sports betting tool box. Different sportsbooks will have different odds on the same game, so depending on what side you like it's important for you to get the best bang for your buck. When looking to make bets, it's best to have at least two or three different sportsbooks where you can make bets.  I have a list of some great ones here at Drock Sports, but they all have different factors that make them quality shops. As much as you want to jump right in and make your wagers, losing a few cents/dollars on each of your plays because you only have one sportsbook at your disposal will affect your bottom line. When you are backing a team like the New York Yankees and see them as -130 favorites at one place, -135 at another, -140 somewhere else and -128 at a fourth place, where would you want to make that bet. The last one saves you 12 cents on the dollar and that adds up long term. I know that having multiple sportsbooks isn't always feasible when you are starting out, but once you get going and have a better understanding of the whole process, this is something you should include in your sports betting arsenal. You can use http://www.sportsbookreview.com/betting-odds/ as a place to go about finding where you want to start and keep using it for when you decide to find action elsewhere.